Album Redesign
Brand Redesign
Heirachy
Editorial
Overview
The goal for this project was to redesign an already existing album cover. “Alligator Bites Never Heal” by Doechii was the album I chose to remake. I’m familiar with this album and the vibe that it gives off. Not using any photos of Doechii herself and just using unlicensed images was a challenge given to me when making this project. The redesign would also have to include an indication shown somewhere that it’s a target exclusive.
Solution
Inspiration for this project was taken from the 90s aesthetic that can be found throughout the promotion for the album. I decided to have a large focus on the imagery. Alligators, retro cars, and vinyls can all be found across the design to define this aesthetic. Instead of the target logo being just another object I’d have to add I chose to incorporate it in the design so it feels like it belongs. In addition to the cover and back designed for the album, I also chose to mockup what a promotional poster might look like if she was having a showing in the local theater.
